Etisalat Nigeria on Thursday changed its brand name to 9Mobile. The change of name was gathered and approved at a management meeting with the public relations consultant to the telco, Chain Reactions, confirming the development.
“9Mobile was unanimously adopted by the company as its new brand name,” an insider in Etisalat Nigeria said. Etisalat Nigeria also said the change of name won't affect its services
The Vice President, Regulatory and Corporate Affairs, Etisalat Nigeria, Ibrahim Dikko, had earlier this week dropped a hint as to what the new name of the company could be. He recalled that at the launch of the company in Nigeria in 2008, ‘0809ja’ was adopted to affirm the “Nigerianness” of its origin and the company’s sphere of influence.
However, the Nigeria Communications Commission said that aside from changing its brand name to ‘9Mobile’, Etisalat Nigeria must also change its logo and color as well. The company will need a new logo, color and even have to call the subscribers to a forum to announce the change of brand name properly. This must be done after they might have informed the regulator,” he added.
The Vice President, Regulatory and Corporate Affairs, Etisalat Nigeria, Ibrahim Dikko, had earlier this week dropped a hint as to what the new name of the company could be. He recalled that at the launch of the company in Nigeria in 2008, ‘0809ja’ was adopted to affirm the “Nigerianness” of its origin and the company’s sphere of influence.
However, the Nigeria Communications Commission said that aside from changing its brand name to ‘9Mobile’, Etisalat Nigeria must also change its logo and color as well. The company will need a new logo, color and even have to call the subscribers to a forum to announce the change of brand name properly. This must be done after they might have informed the regulator,” he added.
